Advertisement & Marketing Strategies
We provide a detailed analysis to inform digital growth for your business.
- We set up startups for success
- Develop a business plan and pitch deck to gain investor support
- Ongoing consultation to optimize your business
As an established brick-and-mortar business looking to engage in digital marketing, you need to grow your digital presence across all online channels by researching your target audience,
identifying digital and industry trends, and measuring and improving your online visibility over time.
Researching Your Target Audience
Finding out exactly who your customers are and structuring your digital presence to address their needs is one of the cornerstones of successful online marketing. Your business needs to go beyond just guessing a target demographic, and instead take the time to analyze who your customers are and what they do online. By researching things such as social media activity, level of familiarity with using the internet, age, gender, education, and online platforms used, your business can lay out a comprehensive plan that includes content strategy, website architecture, social media integration, and email campaign outreach. An extensive audience analysis will take time and effort, but once you start to implement the findings in your digital strategy, it will prove beneficial.
Tracking Business Growth and Industry Changes
A marketing campaign requires constant updates and analysis to remain effective for your online presence. Like the evolution of your industry over time, digital marketing is always changing and your business’ digital marketing strategies need to change as well in order to effectively engage customers. Without consistent revisions to your online marketing efforts, your campaigns will begin to lose effectiveness over time, and you will begin to generate less ROI from your marketing budget.
Outdated online marketing tactics look spammy to your customers, and can cause them to switch to a competitor whose marketing campaigns are more reflective of current digital marketing trends. By staying on top of your online marketing efforts and making appropriate changes, your business’ digital presence should grow over time and continuously generate conversions.
Marketing is the message that your business gives to others.
When you explain your business to consumers, business partners and stakeholders, you are describing your company’s benefits, attributes, and more important, value.
You control how people perceive your company by controlling what you present to the world. It is your first and ongoing impression to consumers, so it is critically important that you devote time through when you develop your marketing strategy.